CV
Professional Summary
Strategic and hands-on SEO & content marketer with 2+ years of experience increasing organic traffic through keyword-optimised blog content, on- page SEO, and UX-focused copy. Skilled in planning and executing scalable content strategies that align with user intent and search behaviour. With a foundation in journalism and digital publishing, I bring precision, storytelling, and a clear brand voice to every piece. Proven success in improving search visibility, CTR, and audience engagement across B2B and B2C brands.
Skills
Data Analytics and SEO
Utilized tools such as Google Analytics, HubSpot, and SEMrush to collect and analyze data, enabling the monitoring of trends, understanding consumer behaviors, enhancing user experience, and driving revenue growth.
Social Media
Executed targeted social media campaigns across multiple accounts, focusing on Instagram, Facebook, and websites. Defined SMART goals, created valuable content, and boosted audience engagement.
Content Writing
Developed high-quality content aligned with SEO strategies, including articles, press releases, website copy, emails, and newsletters via Mailchimp and social media platforms.
Market Research
Branding
Communications, Events and Public Speaking
Conducted comprehensive market research through data collection and analysis, including competitive and SWOT analysis, segmentation, persona development, empathy mapping, customer journey mapping, surveys, interviews, and observation to gain insights into consumer behavior.
Expanded and maintained brand strategy to reinforce brand identity in the minds of target audiences. Ensured consistency in design, communication, and overall brand environment.
Developed strong verbal communication skills through my background in journalism, leadership roles, and experience in marketing and events.
Work Experience
10/2024 - Current
Jobago, London/ SEO and Content Marketing Assistant
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Developed SEO blog strategy with numerous articles, leading to a 19% increase in organic traffic.
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Achieved first-page Google rankings for high-volume keywords through structured content planning.
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Created social media strategy, content briefs, outlines, and final copy for blog, landing pages, and user guides.
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Monitored GSC and GA4 for indexing issues, traffic dips, and trends.
10/2023 - Current
Fiverr/ SEO and Content Marketing Strategist
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Managed email campaigns with a 31% open rate and 4.6% click-through rate.
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Conducted and managed PPC campaigns across Google Ads and social media, optimising performance and achieving a 14% increase in CTR.
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Developed social media strategies that increased engagement by 10%.
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Conducted research on buyer personas, customer journeys, competitor analysis and SWOT.
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Created content strategies and calendars to enhance brand visibility.
September 2023 – December 2023
Ultra Education, London/Marketing Assistant
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Led the marketing activities for the organisation.
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Managed social media strategy to enhance engagement and brand awareness across platforms.
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Developed and executed email marketing campaigns.
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Created and produced video marketing content. Implemented content marketing strategies tailored to target audiences, increasing engagement.
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Optimised SEO to improve online visibility and website traffic and content optimisation.
October 2020 – February 2023
Odyssian Sales, London/ Marketing Assistant
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Assisted in the presentations of our client’s portfolio, service, and products. Collaborated with the team to develop unique campaigns, leading to a 15% increase in conversions.
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Maintained great B2C and B2B relationships with clients. CRM and Email management.
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Promoted to leadership and campaign management.
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Researched the client and the audience and produced advertising, marketing, fundraising, and event materials.
April 2020 – December 2020
Freelancer/ Social Media Marketer
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Managed several Social Media accounts, developing content creation, SEO strategy, scheduling, and calendars.
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Developed successful campaigns boosting followers by 6%, engagement by 15%, and conversion rates by more than 3%.
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Improved the content creation strategies by researching the audiences and implementing successful strategies.
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Effectively drove brand awareness, delivered reports and statistics, and analysed competitors and industry trends.
December 2017 – April 2020
Host Staffing, London/ Events Assistant
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Provided administration support and assistance on all assigned tasks.
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Liaised and assisted with customer requirements and queries, managed branded items.
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Coordinated customer requests and complied with all health and safety policies.
September 2016 – July 2017
El Iberico, London/ Online Journalist
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Performed research, news writing, pitching, sourced stories and conducted interviews.
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Translated articles and editorials from international editions.
October 2013 – September 2016
Gordon Ramsay Group and Yo Sushi, London/ Restaurant Supervisor
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Developed managerial and communication skills to inspire the staff to make the highest level of contribution, ensuring an exceptional experience.
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Ensured adherence to applicable health and safety regulations, keeping a positive work environment. Business administration, including inventory management.
September 2012 – September 2013
Television of Galicia, Spain/ TV and Web Journalist
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Gained dexterity in promoting the audience’s engagement by communicating breaking news and comprehensive articles clearly, proactively updating the website and Facebook and Twitter platforms.
Education
2017 - 2020
University of Greenwich/ BA Hons in Advertising and Digital Marketing Communications
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Some Modules Included- Principles of Marketing, Financial Aspects of Marketing, Creative Content Marketing, Brand Management, Research Methods, Customer Insight, Marketing Communications Management, Digital Marketing Strategy, Social Media, and Analytics.
2009 - 2013
University of Santiago de Compostela/ BA Hons In Journalism
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Some Modules included – Audiovisual Language, Advertising, PR and Marketing, Writing, Communication Technologies, Audiences and Media, Documentation, Data Processing, Radio and TV, Media, Multimedia, Interactive Communications, Digital Transformation.
2023
The Light Bulb/ Digital Marketing Skills Bootcamp
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Practical and technical course of digital marketing, focused on how to define, design, build, and implement digital marketing campaigns across a variety of online and social media platforms, the acquisition, engagement, and retention of customers, coding basics, and website analytics.
Campaigns
SEO Blog Content
Wrote and optimised blog articles using SEO best practices.
Result: Increased website traffic by 19%; several articles achieved first- page Google ranking.
Content Calendar Creation
Planned and managed SEO-driven content calendars for clients in various industries.
Result: Improved brand visibility and ensured consistency across digital channels.
SEO Optimisation Support
Reviewed and improved existing web content for SEO performance.
Result: Increased organic impressions and helped improve discoverability.
Social Media Storytelling
Produced short-form video content and captions to promote youth- focused fair and workshops.
Result: 114% increase in followers and 118% reach improvement on IG/FB.
Digital Publishing & Article Writing
Researched, wrote, edited, and published online news articles for digital and TV platforms.
Result: Built strong foundations in content strategy, audience-focused writing, and multilingual publishing.
Additional Information and Interests
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Proficient in Microsoft Office: Word, PowerPoint, Excel
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Digital Marketing Institute Certified
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Certified in Google Ads and Google Analytics
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HubSpot Academy Certified
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Google Digital Garage Certified
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Volunteering in my spare time