CV

Professional Summary

Marketing Executive with 2+ years of experience delivering multi-channel marketing campaigns across content, SEO, email, content and social media. Strong track record improving traffic, engagement, and brand visibility for B2B and B2C organisations. Skilled in campaign planning, analytics, content strategy, and project coordination. Brings a background in journalism and digital marketing, enabling clear communication, strong storytelling, and data-informed decision-making. Looking to contribute to a growth-focused marketing team where I can take ownership of strategy and execution.

Skills

Data Analytics and SEO

Utilised tools such as Google Analytics, HubSpot, and SEMrush to collect and analyze data, enabling the monitoring of trends, understanding consumer behaviors, enhancing user experience, and driving revenue growth.

Social Media

Executed targeted social media campaigns across multiple accounts, focusing on Instagram, Facebook, and websites. Defined SMART goals, created valuable content, and boosted audience engagement.

Content Writing

Developed high-quality content aligned with SEO strategies, including articles, press releases, website copy, emails, and newsletters via Mailchimp and social media platforms.

Market Research

Branding

Communications, Events and Public Speaking

Conducted comprehensive market research through data collection and analysis, including competitive and SWOT analysis, segmentation, persona development, empathy mapping, customer journey mapping, surveys, interviews, and observation to gain insights into consumer behavior.

Expanded and maintained brand strategy to reinforce brand identity in the minds of target audiences. Ensured consistency in design, communication, and overall brand environment.

Developed strong verbal communication skills through my background in journalism, leadership roles, and experience in marketing and events.

Work Experience

October 2024 - Current

Jobago, London/ Marketing Executive

Support end-to-end B2B marketing campaigns across blog content, SEO, website optimisation, email, and LinkedIn, increasing web traffic by 19% and LinkedIn impressions by 11% MoM.
Lead production of visual content including infographics, reports, videos, newsletters, and campaign creatives, achieving 5 % engagement rate and 8% CTR improvement.
Manage CMS updates, build landing pages, publish SEO-aligned blog content, and optimise site and structure.
Coordinate project workflows, calendars, campaign timelines, and reporting dashboards.
Analyse content and organic performance to inform monthly strategy recommendations.

October 2023 - Current

Fiverr/ Marketing Executive Freelance

Manage marketing projects for global B2B and B2C clients, delivering social content, email campaigns, ad copy, and branding
Build automated email journeys using Mailchimp & HubSpot, achieving 31% open rate and 4.6% CTR.
Support paid media campaigns through keyword research, targeting, and copywriting for Google Ads & Meta Ads.
Conduct competitor analysis, audience profiling, content planning, and SWOT analysis to support strategic positioning.

July 2025- November 2025

High-Tech Project Management (HTPM)/ Marketing Apprentice

Develop and execute B2B content strategy for a high-tech consultancy CEO, including articles, thought leadership, infographics, and e-books.
Boosted company LinkedIn impressions by 900% overall and 30% MoM through strategic content scheduling, SEO-aligned copy, and analytics insights.
Manage tone of voice, messaging consistency, and brand positioning. Translate complex engineering concepts into clear, high-value marketing content.

September 2023 – December 2023

Ultra Education, London/Marketing Assistant

Led the marketing activities for the organisation.
Managed social media strategy to enhance engagement and brand awareness across platforms.
Developed and executed email marketing campaigns.
Created and produced video marketing content. Implemented content marketing strategies tailored to target audiences, increasing engagement.
Optimised SEO to improve online visibility and website traffic and content optimisation.

October 2020 – February 2023

Odyssian Sales, London/ Marketing Assistant

Assisted in the presentations of our client’s portfolio, service, and products. Collaborated with the team to develop unique campaigns, leading to a 15% increase in conversions.
Maintained great B2C and B2B relationships with clients. CRM and Email management.
Promoted to leadership and campaign management.
Researched the client and the audience and produced advertising, marketing, fundraising, and event materials.

April 2020 – December 2020

Freelancer/ Social Media Marketer

Managed several Social Media accounts, developing content creation, SEO strategy, scheduling, and calendars.
Developed successful campaigns boosting followers by 6%, engagement by 15%, and conversion rates by more than 3%.
Improved the content creation strategies by researching the audiences and implementing successful strategies.
Effectively drove brand awareness, delivered reports and statistics, and analysed competitors and industry trends.

December 2017 – April 2020

Host Staffing, London/ Events Assistant

Provided administration support and assistance on all assigned tasks.
Liaised and assisted with customer requirements and queries, managed branded items.
Coordinated customer requests and complied with all health and safety policies.

September 2016 – July 2017

El Iberico, London/ Online Journalist

Performed research, news writing, pitching, sourced stories and conducted interviews.
Translated articles and editorials from international editions.

October 2013 – September 2016

Gordon Ramsay Group and Yo Sushi, London/ Restaurant Supervisor

Developed managerial and communication skills to inspire the staff to make the highest level of contribution, ensuring an exceptional experience.
Ensured adherence to applicable health and safety regulations, keeping a positive work environment. Business administration, including inventory management.

September 2012 – September 2013

Television of Galicia, Spain/ TV and Web Journalist

Gained dexterity in promoting the audience’s engagement by communicating breaking news and comprehensive articles clearly, proactively updating the website and Facebook and Twitter platforms.

Education

2017 - 2020

University of Greenwich/ BA Hons in Advertising and Digital Marketing Communications

Some Modules Included- Principles of Marketing, Financial Aspects of Marketing, Creative Content Marketing, Brand Management, Research Methods, Customer Insight, Marketing Communications Management, Digital Marketing Strategy, Social Media, and Analytics.

2009 - 2013

University of Santiago de Compostela/ BA Hons In Journalism

Some Modules included – Audiovisual Language, Advertising, PR and Marketing, Writing, Communication Technologies, Audiences and Media, Documentation, Data Processing, Radio and TV, Media, Multimedia, Interactive Communications, Digital Transformation.

2023

The Light Bulb/ Digital Marketing Skills Bootcamp

Practical and technical course of digital marketing, focused on how to define, design, build, and implement digital marketing campaigns across a variety of online and social media platforms, the acquisition, engagement, and retention of customers, coding basics, and website analytics.

Campaigns

SEO Blog Content

Wrote and optimised blog articles using SEO best practices.
Result: Increased website traffic by 19%; several articles achieved first- page Google ranking.

Content Calendar Creation

Planned and managed SEO-driven content calendars for clients in various industries.
Result: Improved brand visibility and ensured consistency across digital channels.

SEO Optimisation Support

Reviewed and improved existing web content for SEO performance.
Result: Increased organic impressions and helped improve discoverability.

Social Media Storytelling

Produced short-form video content and captions to promote youth- focused fair and workshops.
Result: 114% increase in followers and 118% reach improvement on IG/FB.

Digital Publishing & Article Writing

Researched, wrote, edited, and published online news articles for digital and TV platforms.
Result: Built strong foundations in content strategy, audience-focused writing, and multilingual publishing.

Additional Information and Interests

Proficient in Microsoft Office: Word, PowerPoint, Excel
Digital Marketing Institute Certified
Certified in Google Ads and Google Analytics
HubSpot Academy Certified
Google Digital Garage Certified
Volunteering in my spare time

CV