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CV

Professional Summary

My diverse background distinguishes me as a detail-oriented and results-driven professional. I have a proven track record of expanding customer bases and facilitating informed decision-making through a data-driven approach. I effectively leverage various media and platforms to create and deliver engaging content and visual materials that attract target audiences and drive sales.

 

I am recognized for fostering collaboration and communication among peers and managers. As a proactive team player, I possess strong interpersonal skills, including adaptability and organizational capabilities. I am both creative and tech-savvy, committed to delivering innovative solutions that meet business objectives.

Skills

Data Analytics and SEO                  

Utilized tools such as Google Analytics, HubSpot, and SEMrush to collect and analyze data, enabling the monitoring of trends, understanding consumer behaviors, enhancing user experience, and driving revenue growth.

Social Media                  

Executed targeted social media campaigns across multiple accounts, focusing on Instagram, Facebook, and websites. Defined SMART goals, created valuable content, and boosted audience engagement.

Content Writing                  

Developed high-quality content aligned with SEO strategies, including articles, press releases, website copy, emails, and newsletters via Mailchimp and social media platforms.

Market Research                 

Branding                  

Communications, Events and Public Speaking                  

Conducted comprehensive market research through data collection and analysis, including competitive and SWOT analysis, segmentation, persona development, empathy mapping, customer journey mapping, surveys, interviews, and observation to gain insights into consumer behavior.

Expanded and maintained brand strategy to reinforce brand identity in the minds of target audiences. Ensured consistency in design, communication, and overall brand environment.

Developed strong verbal communication skills through my background in journalism, leadership roles, and experience in marketing and events.

Work Experience

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10/2024 - Current

Jobago, London/ Digital Marketing Assistant

  • Led social media engagement and B2B campaigns to boost brand awareness, driving a 19% increase in website traffic and CTR by 8%.

  • Managed the blog with SEO-optimised content, driving organic traffic.

  • Oversaw website updates, creating landing pages for key offerings.

  • Produced videos to explain services and highlight success stories.

  • Built a strong digital presence, driving growth through creativity and strategy.

 

 

10/2023 - Current

Fiverr/ Digital Marketing Freelance

  • Managed email campaigns with a 31% open rate and 4.6% click-through rate.

  • Conducted and managed PPC campaigns across Google Ads and social media, optimising performance and achieving a 14% increase in CTR.

  • Developed social media strategies that increased engagement by 10%.

  • Conducted research on buyer personas, customer journeys, competitor analysis and SWOT.

  • Created content strategies and calendars to enhance brand visibility.

 

 

September 2023 – December 2023               

Ultra Education, London/Marketing Assistant

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  • Led the marketing activities for the organisation.

  • Managed social media strategy to enhance engagement and brand awareness across platforms.

  • Developed and executed email marketing campaigns.

  • Created and produced video marketing content. Implemented content marketing strategies tailored to target audiences, increasing engagement.

  • Optimised SEO to improve online visibility and website traffic and content optimisation.

 

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October 2020 – February 2023                 

Odyssian Sales, London/ Marketing Assistant

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  • Assisted in the presentations of our client’s portfolio, service, and products. Collaborated with the team to develop unique campaigns, leading to a 15% increase in conversions.

  • Maintained great B2C and B2B relationships with clients. CRM and Email management.

  • Promoted to leadership and campaign management.

  • Researched the client and the audience and produced advertising, marketing, fundraising, and event materials.

 

April 2020 – December 2020      

Freelancer/ Social Media Marketer

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  • Managed several Social Media accounts, developing content creation, SEO strategy, scheduling, and calendars.

  • Developed successful campaigns boosting followers by 6%, engagement by 15%, and conversion rates by more than 3%.

  • Improved the content creation strategies by researching the audiences and implementing successful strategies.

  • Effectively drove brand awareness, delivered reports and statistics, and analysed competitors and industry trends.

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December 2017 – April 2020          

Host Staffing, London/ Events  Assistant

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  • Provided administration support and assistance on all assigned tasks.

  • Liaised and assisted with customer requirements and queries, managed branded items.

  • Coordinated customer requests and complied with all health and safety policies.

 

 

September 2016 – July 2017                   

El Iberico, London/ Online Journalist

  • Performed research, news writing, pitching, sourced stories and conducted interviews.

  • Translated articles and editorials from international editions.

 

 

October 2013 – September 2016     

Gordon Ramsay Group and Yo Sushi, London/ Restaurant Supervisor

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  • Developed managerial and communication skills to inspire the staff to make the highest level of contribution, ensuring an exceptional experience.

  • Ensured adherence to applicable health and safety regulations, keeping a positive work environment. Business administration, including inventory management.

 

 

September 2012 – September 2013   

Television of Galicia, Spain/ TV and Web Journalist

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  • Gained dexterity in promoting the audience’s engagement by communicating breaking news and comprehensive articles clearly, proactively updating the website and Facebook and Twitter platforms.

Education

2017 - 2020             

University of Greenwich/ BA Hons  in Advertising and Digital Marketing Communications

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  • Some Modules Included- Principles of Marketing, Financial Aspects of Marketing, Creative Content Marketing, Brand Management, Research Methods, Customer Insight, Marketing Communications Management, Digital Marketing Strategy, Social Media, and Analytics.

 

                   

2009 - 2013                                                    

University of Santiago de Compostela/ BA Hons In Journalism                                        

  • Some Modules included – Audiovisual Language, Advertising, PR and Marketing, Writing, Communication Technologies, Audiences and Media, Documentation, Data Processing, Radio and TV, Media, Multimedia, Interactive Communications, Digital Transformation.

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2023                                                    

The Light Bulb/ Digital Marketing Skills Bootcamp                                        

  • Practical and technical course of digital marketing, focused on how to define, design, build, and implement digital marketing campaigns across a variety of online and social media platforms, the acquisition, engagement, and retention of customers, coding basics, and website analytics.

Additional Information and Interests 

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  • Proficient in Microsoft Office: Word, PowerPoint, Excel                                                      

  • Digital Marketing Institute Certified 

  • Certified in Google Ads and Google Analytics

  • HubSpot Academy Certified  

  • Google Digital Garage Certified 

  • Volunteering in my spare time

Let's connect! 


        © 2023 by Mirian Fernandez. Proudly created with Wix.com.
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