Socia Media Strategy and Content Creation

As a Marketing Assistant, I have worked with a diverse range of clients, where I developed tailored social media content strategies that enhanced their brand’s online presence. My expertise lies in creating impactful posts that resonate with target audiences, consistently meeting client expectations and aligning with brand guidelines.

I developed tailored strategies across various platforms, including Facebook, Instagram, Twitter, TikTok, and LinkedIn, each requiring a unique approach to engage specific audiences.

Custom Visual Content: Created eye-catching graphics, infographics, GIFs, and short-form videos that aligned with campaign objectives. On Instagram, I effectively utilised Reels to capture attention and enhance engagement rates.
Captions and Hashtags: Crafted creative, on-brand captions for each post to convey the brand message. Conducted thorough hashtag research to expand reach and boost engagement, targeting specific hashtags to improve discoverability.

My focus on visually appealing and interactive content ensured alignment with brand tone and objectives, ultimately driving audience engagement across all platforms.

Social Media Campaigns

My work spans various clients and sectors, where I leverage platform-specific features and engagement-driven strategies to enhance brand visibility and interaction rates.

Sixence- Consulting Company

Conducted a comprehensive social media audit, identifying key areas for improvement in content strategy and audience engagement.
Implemented a refined strategy that included thought leadership posts and client testimonials.
Results: Achieved a 3% increase in client inquiries within six months, supported by monthly performance reports that fine-tuned our approach.

QA Talks- Podcast Entrepreneur

Executed an organic social media strategy with a consistent posting schedule of 1-3 posts daily, incorporating trend research and creative graphics.
Focused on building community engagement through interactive content and promotional campaigns.
Results: Realized a 6% increase in episode listens over three months, significantly boosting audience interaction.

Fontelais- Water Company

Conducted an extensive audit that uncovered opportunities for content diversification and targeted campaigns emphasizing sustainability.
Developed visually engaging posts that highlighted health benefits and eco-friendly practices.

UltraEducation- Charity for Entrepreneurial Kids

Crafted emotional storytelling and optimised hashtag strategies to resonate with the target audience.
Focused on enhancing community engagement and fostering deeper connections with followers.
Results: Attained a 15% increase in engagement and a 2% boost in conversions, effectively amplifying the organisation programmes.

Fitness and Health Influencer Campaigns During COVID

During the COVID-19 pandemic, I shifted to freelance social media marketing, managing Instagram accounts for fitness and healthy lifestyle clients.

Campaign Development: Created engaging campaigns that reactivated dormant followers, leading to a 4-6% growth in audience interaction.
SEO Integration: Enhanced visibility through SEO strategies in social media posts.
Active Engagement: Managed accounts with followers ranging from a few thousand to 40,000, fostering community through direct interaction and tailored content.

By utilising data-driven insights, I tracked key performance metrics such as engagement rates, follower growth, and post reach. My monthly reports provided actionable recommendations that guided clients in refining their content strategies for maximum impact.

Social Media Strategies

Social Media Audits: Conducted in-depth audits to identify areas for improvement in content, audience engagement, and overall strategy. Provided actionable recommendations for content diversification, hashtag optimization, and follower interaction.

Data-Driven Insights: Tracked key performance metrics like engagement rates and follower growth. Delivered monthly reports that guided clients in refining content strategies for maximum impact.
Organic Strategy: Planned a consistent posting schedule of 1-3 posts daily to maintain audience interest and enhance brand awareness. Implemented engagement tactics to reactivate dormant followers.
Trend Research: Regularly researched trending topics and analyzed follower behaviors to create timely and engaging campaigns that aligned with audience interests.
SEO Integration: Integrated SEO strategies into posts to improve discoverability and drive organic traffic, enhancing visibility on social platforms and search engines.

These strategies collectively ensured that content remained fresh, relevant, and effective in achieving client goals.