Socia Media Strategy

As a Marketing Professional, I have worked with a diverse range of clients, where I developed B2B and B2C tailored social media content strategies that enhanced their brand’s online presence. My expertise lies in creating impactful posts that resonate with target audiences, consistently meeting client expectations and aligning with brand guidelines.

I developed tailored strategies across various platforms, including Facebook, Instagram, Twitter, TikTok, and LinkedIn, each requiring a unique approach to engage specific audiences.

Custom Visual Content: Created eye-catching graphics, infographics, GIFs, and short-form videos that aligned with campaign objectives. On Instagram, I effectively utilised Reels to capture attention and enhance engagement rates.
Captions and Hashtags: Crafted creative, on-brand captions for each post to convey the brand message. Conducted thorough hashtag research to expand reach and boost engagement, targeting specific hashtags to improve discoverability.

My focus on visually appealing and interactive content ensured alignment with brand tone and objectives, ultimately driving audience engagement across all platforms.

LinkedIn Marketing & Community Engagement

As Marketing Executive for Jobago, I built and executed a LinkedIn strategy to reach HR leaders, build trust, and drive engagement without aggressive selling. Jobago is a challenger brand in the outplacement space, competing against legacy providers like LHH and INTOO. My goal was to position Jobago as a helpful, empathetic, and authoritative voice for HR leaders navigating workforce transitions.

Strategy

Monitored layoff news and identified HR leaders at affected companies
Commented thoughtfully on posts from HR influencers and industry peers
Shared original content – carousels, infographics, thought leadership posts – providing practical value
Engaged in HR communities on LinkedIn, Reddit, and Slack as a helpful expert, not a salesperson
Core principle: give value first. No direct pitching. No link dropping. Just genuine help.

Content Created Examples

“The Ripple Effect of a Layoff” – 6‑slide carousel on impacts to leavers, survivors, and leadership
“5 Ways to Protect Your Employer Brand During a Layoff” – actionable advice with manager scripts
“Survivor Syndrome: What It Looks Like & How to Help” – educational carousel for managers
“What Employees Wish Their Leaders Knew About Layoffs” – quote‑driven carousel with anonymous insights
Text posts – short, empathetic reflections on layoff news, linking to ungated resources

Community Engagement Examples

Commented on tech layoff post: “Survivors recover faster when they feel equipped to support their peers.”
Commented on HR job search post: “What’s often missing is a human bridge combining technology with genuine coaching.”
Commented on survivor syndrome post: “Supporting survivors shapes culture just as much as treating leavers well.”

Results

Profile views increased over 40% during active engagement periods
Received connection requests from HR directors, heads of people, and CHROs at target companies
Carousels averaged 15–25% engagement rate
Several demo requests originated from LinkedIn conversations
Became a recognised helpful voice in HR groups; invited to contribute without self‑promoting

Key Learnings

Empathy scales – a thoughtful comment on a layoff announcement is more powerful than ten generic posts
Never pitch – dropping a link in someone else’s thread destroys trust. Offer help and let them ask.
Consistency matters – daily engagement of 15–20 minutes compounds over weeks
CEO video insights – recommended Jobago’s CEO post short videos, reposted on company page to humanise the brand

Example Success

“The Ripple Effect of a Layoff” carousel generated over 2,000 impressions and led to 15 direct messages from HR leaders requesting the Redundancy Playbook.

Conclusion

My LinkedIn work transformed a passive company page into an active, trusted voice in HR conversations. By focusing on empathy, utility, and consistent engagement – not aggressive selling – I built a pipeline of warm, qualified leads and strengthened Jobago’s brand reputation among HR decision‑makers.

Social Media Campaigns

My work spans various clients and sectors, where I leverage platform-specific features and engagement-driven strategies to enhance brand visibility and interaction rates.

Jobago LinkedIn Strategy

I created and executed Jobago’s LinkedIn content strategy to engage HR leaders and decision-makers. My goal was to humanise our brand while offering useful insights during a sensitive topic: layoffs.

This included writing posts that:

Respond to breaking news about layoffs (e.g. Meta, Microsoft)
Share blog content with summaries tailored to the B2B audience
Position Jobago’s services as supportive, not salesy
Build brand authority by commenting on workforce trends like AI, automation, and leadership exits

By using a consistent voice and timely topics, I helped increase Jobago’s visibility and relevance among HR professionals.

Sixence- Consulting Company

Conducted a comprehensive social media audit, identifying key areas for improvement in content strategy and audience engagement.
Implemented a refined strategy that included thought leadership posts and client testimonials.
Results: Achieved a 3% increase in client inquiries within six months, supported by monthly performance reports that fine-tuned our approach.

QA Talks- Podcast Entrepreneur

Executed an organic social media strategy with a consistent posting schedule of 1-3 posts daily, incorporating trend research and creative graphics.
Focused on building community engagement through interactive content and promotional campaigns.
Results: Realized a 6% increase in episode listens over three months, significantly boosting audience interaction.

Fontelais- Water Company

Conducted an extensive audit that uncovered opportunities for content diversification and targeted campaigns emphasizing sustainability.
Developed visually engaging posts that highlighted health benefits and eco-friendly practices.

UltraEducation- Charity for Entrepreneurial Kids

Crafted emotional storytelling and optimised hashtag strategies to resonate with the target audience.
Focused on enhancing community engagement and fostering deeper connections with followers.
Results: Attained a 15% increase in engagement and a 2% boost in conversions, effectively amplifying the organisation programmes.

Fitness and Health Influencer Campaigns During COVID

During the COVID-19 pandemic, I shifted to freelance social media marketing, managing Instagram accounts for fitness and healthy lifestyle clients.

Campaign Development: Created engaging campaigns that reactivated dormant followers, leading to a 4-6% growth in audience interaction.
SEO Integration: Enhanced visibility through SEO strategies in social media posts.
Active Engagement: Managed accounts with followers ranging from a few thousand to 40,000, fostering community through direct interaction and tailored content.

By utilising data-driven insights, I tracked key performance metrics such as engagement rates, follower growth, and post reach. My monthly reports provided actionable recommendations that guided clients in refining their content strategies for maximum impact.

Social Media Strategies

Social Media Audits: Conducted in-depth audits to identify areas for improvement in content, audience engagement, and overall strategy. Provided actionable recommendations for content diversification, hashtag optimization, and follower interaction.

Data-Driven Insights: Tracked key performance metrics like engagement rates and follower growth. Delivered monthly reports that guided clients in refining content strategies for maximum impact.
Organic Strategy: Planned a consistent posting schedule of 1-3 posts daily to maintain audience interest and enhance brand awareness. Implemented engagement tactics to reactivate dormant followers.
Trend Research: Regularly researched trending topics and analyzed follower behaviors to create timely and engaging campaigns that aligned with audience interests.
SEO Integration: Integrated SEO strategies into posts to improve discoverability and drive organic traffic, enhancing visibility on social platforms and search engines.

These strategies collectively ensured that content remained fresh, relevant, and effective in achieving client goals.