PPC Management
Driving Targeted Traffic and Maximising ROI
As a digital marketing specialist, I have hands-on experience in PPC (Pay-Per-Click) advertising, managing and optimising campaigns across Google Ads and social media platforms to deliver measurable results. My expertise lies in crafting data-driven paid media strategies that enhance brand visibility, drive high-intent traffic, and maximise return on investment (ROI).
My PPC Experience
- Google Ads Management – I have successfully created and optimised Search, Display and Video campaigns, improving CTR by 14% and enhancing ad relevance through keyword optimisation and A/B testing.
- Meta (Facebook & Instagram) Ads – I have developed and executed social media advertising strategies, refining audience targeting, and implementing retargeting techniques to boost engagement and conversions.
- Campaign Optimisation and Bid Management – By leveraging automated bidding strategies, audience segmentation, and conversion tracking, I ensure that each campaign achieves the highest efficiency within allocated budgets.
- Keyword Research and Ad Copywriting – I conduct thorough keyword research to target high-performing search queries while crafting compelling ad copy that increases click-through rates and conversions.
- A/B Testing and Performance Analysis – I continuously analyse ad performance, running split tests on headlines, creatives, and audience segments to optimise ad spend and improve campaign effectiveness.
- Conversion Rate Optimisation (CRO) – Beyond just generating traffic, I focus on converting visitors into customers, using landing page optimisation and audience insights to improve conversion rates.
PPC Success Highlights
✅ Achieved a 14% increase in CTR for a Google Ads campaign through strategic keyword adjustments and ad copy improvements.
✅ Managed high-performing email and PPC campaigns, achieving a 31% email open rate and 4.6% click-through rate.
✅ Increased social media ad engagement by 10% by refining audience targeting and creative strategy.
