Other Digital Marketing Projects

Over the past few years, I have led and contributed to various digital marketing campaigns and projects aimed at enhancing brand visibility, driving profitability, and optimizing overall strategy. These experiences have significantly honed my digital marketing expertise, while deepening my proficiency with a wide array of digital tools and platforms.

PLAYSTATION VR2 AND GRAN TURISMO 7 CAMPAIGN

I developed and executed a comprehensive Digital Marketing Campaign for the launch of PlayStation Virtual Reality 2 in conjunction with Gran Turismo 7. My responsibilities spanned strategy development, content creation, and performance measurement, which allowed me to enhance both my strategic and technical skills in digital marketing.

Key achievements include:

In-depth Research: Conducted thorough research on PlayStation branding, market dynamics, and audience preferences, analyzing previous campaigns, market trends, competitors, and crafting detailed buyer personas.
Strategic Planning: Created a clear marketing strategy, including defining key messages, commercial objectives, tone of voice, and establishing SMART goals. Developed a channel strategy and produced digital content such as social media posts and a campaign video.
Measurement & KPIs: Established performance metrics and KPIs for each digital channel to gain insights into the campaign's effectiveness, tracking expenses and budget allocations for optimized results.

This experience significantly strengthened my digital marketing expertise and knowledge of campaign performance analysis.

See Full Campaign

DIGISHEDS SOCIAL MEDIA PLAN

I developed a comprehensive social media plan for Digisheds, utilizing a strategic and data-driven approach to improve their digital presence.

Social Media Audit: The initial phase involved conducting an audit of Digisheds' social media platforms, including Facebook, Instagram, Twitter, and their website. This audit identified inconsistencies in branding, content quality, and a lack of a defined target audience.
Campaign Creation: In response, I designed a social media campaign focused on SMART goals. These included increasing website traffic, enhancing brand awareness, generating conversions and enrollments, and improving community engagement.
Strategic Proposal: I proposed an optimized social media strategy tailored to each platform, which included increasing the frequency of posts, incorporating more testimonials, videos, and infographics, and identifying the best times and posting frequencies to maximize engagement on each channel.

This approach helped establish a more consistent and impactful social media presence for Digisheds.