Portfolio

This portfolio showcases a curated selection of content marketing projects I’ve developed through both professional roles and personal initiatives. My work spans blogs, social media, email, UX copy, SEO strategy, and branded content, always focused on clarity, user value, and strategic impact.

With a background in Digital Marketing and Communications, I bring a multidisciplinary lens to content creation. Over the last few years, I’ve worked across startup and freelance environments, producing content that supports brand storytelling, drives organic traffic, and connects with audiences across B2B and B2C sectors.

 

My experience is rooted in real business needs:

• Increasing visibility through SEO

• Building email journeys that nurture leads

• Crafting user-focused website and UX copy

• Repurposing content across formats and channels

I also draw on my academic foundation, where I worked with live clients and case studies to apply strategy, branding, and consumer behaviour insights to real-world projects, developing critical thinking, adaptability, and a strong sense of creative problem solving.

 

What Drives Me

I thrive on combining strategic planning with storytelling, creating content that informs, inspires, and converts. I’m passionate about brand voice, user experience, and data-informed creativity. Every project is a chance to learn, test, and build stronger communication between businesses and their audiences.

I’m especially interested in roles where I can contribute across the full content lifecycle, from ideation and research to execution and performance analysis, while continuing to grow in areas like UX, SEO, and CRM/email marketing.