Freelance Marketing Executive

I partner with B2B and B2C businesses to build their brand presence, execute data-driven content strategies, and drive measurable growth. My expertise spans social media management, SEO-driven content creation, email marketing automation, and full-funnel campaign development. I specialise in auditing existing efforts, identifying key growth opportunities, and implementing strategies that deliver a clear return on investment.

 

Some Client Portfolio & Results:

 

1. Sixence (B2B Consulting)

• Scope: Social Media Audit & Strategy Overhaul

• The Challenge: Refresh the social media presence to generate more qualified client inquiries and establish stronger thought leadership in a competitive market.

• The Solution: Conducted a comprehensive audit of existing content, audience engagement, and competitor activity. Identified key gaps and implemented a refined strategy focused on showcasing expertise through insightful thought leadership posts and building trust through client testimonials.

• Key Result: Achieved a 3% increase in qualified client inquiries within six months through targeted content and consistent messaging, directly supporting sales efforts.

 

2. Fitness & Health Influencers (B2C Lifestyle)

• Scope: Full-Scale Instagram Management & Campaign Development

• The Challenge: Reactivate dormant audiences and drive meaningful engagement growth during the competitive COVID-19 pandemic for accounts ranging from 5k to 40k followers.

• The Solution: Developed and executed a "community-first" content strategy. Created engaging Reels, carousels, and interactive Stories. Managed daily community engagement through DMs and comments. Integrated SEO strategies into social bios and posts for enhanced discoverability.

• Key Result: Consistently drove a 4-6% growth in audience interaction across all managed accounts, rebuilding community trust and increasing follower loyalty.

 

3. Fontelais (B2C Sustainable Goods - Water Company)

• Scope: Social Media Audit & Content Strategy

• The Challenge: Uncover new opportunities to differentiate a water company in a saturated market and connect with a health-conscious audience.

• The Solution: Conducted an extensive audit of their digital presence, which identified a major opportunity to emphasize their sustainability practices and health benefits. Developed a comprehensive content strategy and style guide for creating visually engaging posts that highlighted their eco-friendly sourcing and the wellness advantages of proper hydration.

• Key Result: Delivered a clear, actionable strategic roadmap for content diversification and brand differentiation, moving them beyond generic product promotion.

 

4. QA Talks (B2B/B2C Podcast)

• Scope: Organic Social Media Growth Strategy

• The Challenge: Increase listenership and audience interaction for a growing podcast without a paid advertising budget.

• The Solution: Executed a consistent organic posting schedule of 1-3 posts daily across platforms. Incorporated trend research to stay relevant and created eye-catching graphics from episode audio content. Focused on building community by posing questions to listeners and running promotional campaigns for new episodes.

• Key Result: Realized a 6% increase in episode listens over three months and significantly boosted audience interaction through strategic organic engagement.

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