Ultra Education

​Content & Social Media Marketing Strategist 

The Challenge: Ultra Education, a charity fostering entrepreneurial skills in young people, needed to amplify its mission, increase community engagement, and drive conversions (donations and program sign-ups) in a crowded digital landscape. Their content needed to be more emotionally resonant and strategically targeted to connect with families, donors, and partners.

 

The Solution: I developed and executed an integrated content and social media strategy focused on emotional storytelling, community building, and data-driven optimisation. The goal was to move beyond transactional messaging and build a loyal community around the transformative impact of Ultra Education's work.

 

Key Marketing Activities & Responsibilities:

• Content Strategy & Development: Crafted the overarching content narrative focused on the children's journeys, moving from potential to empowerment through entrepreneurship.

• Social Media Management: Managed organic social strategy across Instagram, Facebook, LinkedIn, and X, developing a consistent posting schedule and brand voice.

• Community Engagement: Fostered a two-way dialogue with followers, responding to comments, messages, and actively participating in relevant conversations to build a sense of belonging.

• Campaign Management: Conceived and executed a multi-platform storytelling campaign that directly led to a significant boost in engagement and donations.

• Hashtag Strategy: Researched and implemented a targeted hashtag strategy (#YoungEntrepreneurs, #FutureLeaders, #SocialImpact) to increase discoverability and tap into relevant communities.

• Performance Analytics: Monitored, analysed, and reported on key performance indicators (engagement rate, follower growth, conversion rate) using native platform insights. Used these data-driven insights to continuously refine the content strategy for maximum impact.

 

Results Achieved:

• ⬆️ 15% increase in overall social media engagement across platforms.

• ⬆️ 2% boost in conversion rate (donations and program inquiries).

• Built a more engaged and active online community around the charity's mission.

• Established a consistent, authentic, and compelling brand voice that resonated deeply with the target audience.