Thought Leadership Assets
Whitepaper & Case Studies
As part of my role at Jobago, I created two case studies and a whitepaper to support lead generation and build trust with HR leaders.
Case Study 1 – UK Manufacturing SME
I wrote a case study about a family‑owned manufacturing company that used Jobago to support 25 departing employees. The piece covers how affordable, AI‑powered outplacement delivered 100% activation, 88% job placement within three months, and 60% cost savings versus legacy providers, while protecting a 4.5‑star Glassdoor rating.
Case Study 2 – UK Engineering SME
For a precision engineering SME facing its first redundancy, I created a case study that highlights the practical value of Jobago’s manager scripts and Redundancy Playbook. It shows how a small HR team achieved 100% activation, six‑week average time to new role, and over £60,000 in avoided hidden costs.
Whitepaper – “The True Cost of Doing Nothing”
I authored a data‑driven whitepaper that quantifies the hidden financial and reputational risks of skipping outplacement. Used as a gated lead magnet, it includes industry research, Jobago’s 30% higher interview rate data, an ROI calculation, and a clear call to action, helping generate over 200 qualified leads.
Other Thought Leadership Assets
As a B2B Marketing Executive for Jobago, I designed other thought leadership lead magnets to capture, educate, and convert HR leaders at precise stages of their workflow and decision-making.
The four assets function as specialised tools for distinct HR scenarios and roles, each solving a specific, high-stakes challenge. They offer parallel entry points into Jobago’s value proposition, depending on the immediate situation an HR leader faces.
Here’s how each asset operates independently:
The Redundancy Playbook is the crisis control manual. It’s for the HR leader who needs an operational battle plan immediately. Its value is urgency and comprehensiveness, providing the legal frameworks, scripts, and timelines to act now.
The Readiness Audit is the preventative health check. It’s for the proactive HR manager auditing their process before a crisis hits. Its value is diagnostic, it identifies vulnerabilities and translates vague unease into a concrete scored assessment.
The Modern Checklist is the procurement and evaluation standard. It’s for the HR buyer comparing or building a business case. Its value is authority, it defines the market and educates the buyer, making Jobago’s features the objective criteria for selection.
The Tech Playbook is the strategic transformation guide. It’s for the Head of HR or VP planning the future of work. Its value is vision, it connects outplacement to larger strategic goals like AI integration and scalable change management.
Each asset is a self-contained reason to trust and engage with Jobago. A leader might only download one, but that one addresses their core need so precisely that it positions Jobago as the essential solution for that specific problem. Together, they ensure that no matter the trigger, they are the definitive resource that speaks directly to that moment.
As Marketing Executive for High Tech Project Management, I developed a mini e-book called Strategic Thinking for Hogh Tech Project Managers, designed to translate complex high-tech project management concepts into a clear, practical, and engaging resource for senior engineers and project leaders. The e-book was structured to support thought leadership and lead generation, combining strategic messaging, educational content, and strong visual hierarchy. I was responsible for content planning, copywriting, editing, and alignment with the company’s brand voice, ensuring the material could be repurposed across LinkedIn, articles, and infographics. The asset strengthened authority positioning while supporting long-term content and demand-generation goals.
